A new look at the cost of a Super Bowl XLVII game could cost the league an extra $2 million, according to a new study by the National Football League Players Association.
The new report by the NFLPA, which is the sole representative of the NFL players on the union’s executive committee, found that the average ticket price for a game between the New York Giants and the Indianapolis Colts is $2,500, and that the cost to the NFL is expected to increase by about $3 million in the upcoming season.
The report is the first to quantify the cost per ticket to a Super-Bowl game since it was first released in September, with estimates ranging from $2.8 million to $3.5 million.
The latest study was published in the March issue of the American Football Association Journal, and it also found that ticket prices for a 2017 game between Seattle Seahawks and Atlanta Falcons are expected to rise by about 6 per cent to $1,100.
A number of factors are thought to contribute to ticket prices, including increased demand in the wake of Super Bowl LI, the first of the three-game series between the two teams, and a decrease in demand due to the Super Bowl.
In the past decade, the average price of a ticket to an NFL Super-Avension has risen by about 20 per cent.
“This year, the Super-bowl is the biggest and most popular event for our players, and for that reason we’ve seen ticket prices rise to unprecedented levels,” AFLPA executive director DeMaurice Smith said.
“In the coming years, we are looking forward to seeing a new Super Bowl for our fans.”
The NFLPA also says that the price of an NFL game could go up by about 7 per cent in the 2017 season, with tickets starting at $2 at the first home game, and continuing upwards through the following home games.
“The Super Bowl is our most-anticipated event, and we have a responsibility to the fans to ensure we continue to offer the most exciting and engaging game on the football field,” AFLP President Chris Kluwe said.
The NFL will hold its Super Bowl meeting in 2019.