BMW factory president Carlos Ghosn says that the new models of the upcoming BMW X3 and X5 will not be a huge hit in the United States, because they’re built at a lower-cost facility.
Ghosn said in an interview with Bloomberg Television that the X3 will have lower prices in the US than in Germany and Japan, where BMW is already heavily invested.
BMW is investing heavily in the U.S., but that’s not enough to boost the X5 and X3’s sales in the country.
Ghosh said he believes the X2, X3, X5, and X7 will have the same level of success in the States as they do in Europe.
Ghosi said that BMW will continue to make the X4 and X6 models, and that they should have the best possible sales in Europe as well.
BMW has been trying to expand its market share in the European market, but it’s not working out.
Ghose said the X7 has been an “interesting model” in Europe, where it’s been a “slightly slower” model than the X1 and X2.
In the US, it’s a much faster model than a typical BMW, and Ghosni believes that the market is ready for a crossover vehicle.
Ghosen has been working at BMW for a decade, and he says he’s seen the X6, X8, X10, X11, X13, and the X20 all fail to gain much traction in the market.
In Europe, BMW is competing with Mercedes-Benz, Audi, and BMW.